The New Circle church at 3421 N Park Ave in Indianapolis had a signage challenge. Their sign didn’t welcome visitors to the New Circle Church. The building had been the home of Our Redeemer Lutheran church since 1920. The sign reflected that. So, the sign would have to be changed. The challenge was doing so […]
So, is an unintentionally funny sign a problem? Yes, it can be. All you need to do is Google “funny sign,” and you’ll see what I’m talking about. Mistakes, miscues, and misunderstandings abound. Innuendo, unfamiliarity with a language, and poor placement all can make your sign and your organization the butt of a joke, which […]
TKO Signs constructed and installed signage for Grundfos — a Danish pump manufacturer who acquired Peerless Pump in 2007. During a remodeling of their Indianapolis facility, we installed two exterior signs. A backlit halo illuminated entry sign, and wall-mounted channel letters. The Grundfos signage installation was a group project.
The Grundfos signage project wasn’t the […]
So, what should you do about a flickering sign? The safest answer is to unplug it and call a qualified service person. It may not pose a threat, but let the experts determine this. A service person will check power supplies, connections, and the sign’s condition, as well as determining how the sign is lit.
Whether you have a new building, an old sign that needs to be replaced, or you’re in the rebranding process, once you’ve determined you need a sign, the next step is to consider what type of sign you need. What are you trying to accomplish with your sign – branding, advertising, wayfinding, information sharing, or all […]
Monument signs standout because they inform and direct. They identify organizations, locate divisions, and share something about the nature of the business or culture of the company. And while the Becker Landscaping monument sign does all of this — it accomplishes something more; it fits its environment. The Becker landscaping grounds are a garden filled […]
So, how do you get your signage noticed? Good question. Businesses, brands, and media are everywhere, and there are lots of signs competing for everyone’s attention. We pass hundreds upon hundreds of signs daily, but how many do we see? And what makes those signs we notice stand out? It may be because someone thought […]
So, when is it time to replace a sign and when should you leave it alone? Good question.
When is it Time to Replace a Sign?
The best answer is when it no longer conveys an effective message. There are different reasons for replacing a sign. Shifts in marketing approaches may directly affect signage, while outdated […]
In business, as in life, bad choices haunt us all, and the fear of making a wrong decision can paralyze us into no decision. Regardless of what we do — how much we research, analyze, and prepare — some mistakes will be made. However, by taking precautions when choosing a service provider, in this case, […]
Signs are highly effective marketing tools. They inform prospects about your product or service, share your location, and build your brand. Most businesses would suffer if their signage were missing or lacking. As with any other form of advertising, signage is an investment, and advertising investments should bring a return, otherwise – why invest? Unlike […]