So, how do you get your signage noticed? Good question. Businesses, brands, and media are everywhere, and there are lots of signs competing for everyone’s attention. We pass hundreds upon hundreds of signs daily, but how many do we see? And what makes those signs we notice stand out? It may be because someone thought […]
So, when is it time to replace a sign and when should you leave it alone? Good question.
When is it Time to Replace a Sign?
The best answer is when it no longer conveys an effective message. There are different reasons for replacing a sign. Shifts in marketing approaches may directly affect signage, while outdated […]
In business, as in life, bad choices haunt us all, and the fear of making a wrong decision can paralyze us into no decision. Regardless of what we do — how much we research, analyze, and prepare — some mistakes will be made. However, by taking precautions when choosing a service provider, in this case, […]
Signs are highly effective marketing tools. They inform prospects about your product or service, share your location, and build your brand. Most businesses would suffer if their signage were missing or lacking. As with any other form of advertising, signage is an investment, and advertising investments should bring a return, otherwise – why invest? Unlike […]
A business without signage is almost unimaginable. Can you picture a retail store without signs? How about a not-for-profit charity or even a warehouse? There’s a huge Amazon warehouse just across the street from TKO Graphix, and although they don’t sell anything at the location, there are massive channel letters and branded wayfinding signage on […]
How much is too much? How much should a sign cost? These are difficult questions to answer. However, we can offer you some basic guidelines, so you don’t pay too much for your next sign.
Research the Ordinances for your Municipality
To begin with, you need to learn the signage ordinances for your jurisdiction. Entrepreneur […]
ADA signage not only is important to your business in more than one way, it’s required. However, you want ADA signage. Here’s why.
Do Customers Know Your Business is Accessible?
Making your business accessible to all customers isn’t only the right thing to do it’s the smart thing to do. Whether your company has a brick […]
Every sign tells a story. Signage is often the first thing clients, prospects, bankers, and employees see. Too often signs don’t share the story of the organization or worse yet – send the wrong message. We’ve all seen signs that made virtually no impact, and we’ve all seen signs where we scratched our heads and […]
We’re in the sign business, so it stands to reason that we receive a lot of questions about signage. We answer questions about lobby signs, wayfinding, and ADA signage weekly. However, we’re asked about exterior signage almost daily. Here are the top 6 questions we’re asked concerning exterior signage.
What’s the Correct Size for an Exterior […]
When it comes to lighting a sign there are many choices in bulbs: neon, incandescent, fluorescent, halogen, and sodium to name a few. However, if you want the biggest bang for your buck, then LED lighting for signage has several advantages over other types of lighting systems.
LED’s Cost Less
Study after study proves that the longevity […]