Don’t Pay Too Much for Your Next Sign

How much is too much? How much should a sign cost? These are difficult questions to answer. However, we can offer you some basic guidelines, so you don’t pay too much for your next sign.

Research the Ordinances for your Municipality   

To begin with, you need to learn the signage ordinances for your jurisdiction. Entrepreneur Magazine shared this advice, “Some cities and suburbs have sign ordinances that restrict the size, location and sometimes the lighting and type of sign you can use outside your business.”

To avoid costly mistakes, check regulations and secure the written approval of your landlord (if you rent) before you go to the expense of having a sign designed and installed.

Get More Than One Quote

We recommend you seek more than one quote but be careful. It’s easy for a competitor to undercut the competition by quoting an inferior product, one that may not fit your needs, or last as long as you need it. So, always be sure you’re comparing apples to apples.

Know What You Need and Want  

Next, you need to determine the type of sign that best fits your needs. Of course, you want to save money, who doesn’t? But not at the expense of not accomplishing your purpose.  “Signs can be used to unify a business brand, advertise a product or service, promote a call to action, or identify a location. Taking advantage of various types of signage combined at the same location can accomplish all the above.” — How to Determine Your Business Signage needs

Contributing Factors to the Cost

Most signs are custom-designed. Not long ago we built a sign using 24K gold leaf. The materials were more expensive than the rest of the sign! There are many contributing factors to the cost of a sign including:

  • Size
  • Type
  • Materials
  • Construction
  • Installation
  • Time

3D construction, digital signage, and lighting add to the cost. When you consider all the options, signage cost can vary widely. Here are a few cost ranges for types of signs.

  • Monument Signs $700 to $7000
    Pylon and Pole– $15,000 to $75,000
    Channel Letters– $1,200 to $20,000
    Lobby Signs – $500 to $5000

Don’t Pay Too Much for Your Next Sign – Consult an Expert

Whether it’s a sign, new construction, or a website – custom built products are full of options, and that translates into a wide range of pricing.

The best way to determine the cost of any sign is to contact an established sign shop that designs, fabricates, and installs signage. You want a provider who knows local restrictions, who can offer design options, and meet your budgetary needs. We’d be happy to answer any questions you might have, Contact Us. Don’t pay too much for your next sign.


2018-11-07T15:19:17+00:00By |Signs for Business|

About the Author:

Randy Clark is the Director of Communications at TKO Graphix, where he regularly blogs for TKO's Brandwire. Randy is passionate about social media, leadership development, and flower gardening. He is a beer geek and, on weekends, he fronts the rock band, Under The Radar. He is the proud father of one educator, one principal, has four amazing grandchildren, and a public speaker wife who puts up with him. His twitter handle is: @randyclarktko, Facebook: Randy Clarktko, Google+: Randy Clark on G+

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