We have a riddle for you. What advertising do you pay for once but promotes your business for years? Need a clue? What marketing effort delivers thousands of impressions per day but doesn’t add additional costs? Do you know the answer? It’s signage. Your organizations exterior, interior, and wayfinding signage, say a lot about who you are and what you do, and it does it for a very long time. It may be the most cost effective, top of the sales funnel, advertising there is. Here’s why signs matter.
A Bad Sign is a…Bad Sign
We have another riddle for you. What detracts from a business and sends a bad message to potential customers? The answer is old, outdated, damaged, signage. When a prospect sees a dirty sign with unlit missing letters, that doesn’t support current branding, it makes that prospect wonder what else the business neglects. They can’t help but consider whether a company’s product and customer service are neglected as well. If you want to be certain you’re not sending a negative message to your customers Contact us, we’d be happy to help you with service for your sign, or a signage rebrand. And…we’ll tell you like it is—we won’t speak in “riddles.” This infographic explains why signs matter.