Every sign tells a story. Signage is often the first thing clients, prospects, bankers, and employees see. Too often signs don’t share the story of the organization or worse yet – send the wrong message. We’ve all seen signs that made virtually no impact, and we’ve all seen signs where we scratched our heads and asked ourselves, “What were they thinking?” You don’t want either of those signs on or in your building. So, what do you want your signage to say about your business?
First, Know What You Want
What do you want your signage to say about your business? Too many businesses go into the sign design process with little or no idea of what they want. They haven’t taken the time to consider their signage priorities their primary message. To understand what you want to communicate to the public through your signage ask yourself the following questions:
- What do we stand for?
- What’s our mission, vision, and purpose?
- How are we recognized? Is it our product, logo, name, or brand?
- What is our USP (Unique Sales Position)?
- What problems do we solve?
- Who is our target audience?
- What is our brand?
- What sets us apart?
And Know What You Don’t Want
It also helps to have a clear understanding of what you don’t want. Because no one wants a sign that misses the mark, but it happens.
“When designing a sign, there’s more to consider than emailing your logo and company name to a sign shop. Who’s going to see the sign, what story should it tell, and what regulations apply, are a few of the questions you’ll need to answer.” — Top Ten Signage Mistakes
What Do You Want Your Signage to Say about Your Business?
Taking the time to understand what you want and what you don’t want are the first two steps in creating the sign your business needs and deserves. If we can answer any questions or help you with your vision, Contact Us. So, what do you want your signage to say about your business?