Why ADA Signage is Good for Business 

ADA signage not only is important to your business in more than one way, it’s required. However, you want ADA signage. Here’s why.

Do Customers Know Your Business is Accessible?

Making your business accessible to all customers isn’t only the right thing to do it’s the smart thing to do. Whether your company has a brick and mortar location, online, or both; accessibility adds to your target audience and expands your customer base.

When a disabled prospect knows you’ve considered their challenges when designing a building, or a website, they’re more likely to become a customer. Because when customers feel welcome, they’ll use your service over and over again.

There’s another step to the process. Making your parking lot, entranceway, restrooms, dressing rooms, and elevators accessible is the first step. Letting those who need the accessibility know is the next phase of the process. Signage can accomplish that.

What Makes ADA Signage Effective?

Effective ADA signage informs Americans with Disabilities that their needs are being met. Imagine yourself in the situation of not knowing if a fitting room is accessible. If you can get to the second floor, or if the elevator has braille. Wouldn’t it be better if you knew before you tried? If your business is accessible, but you don’t let those who need it know. Then you’re not serving them. You may be even sending them away, and who knows if their next stop is accessible.

If you’d like to be certain your organization is ADA signage compliant review chapter Seven, pages 186 through 202, of the ADA Standards Guide … or you can, Contact Us, because we’re accessible. Is your business accessible and do those who need it know that you are?

“The Americans with Disabilities Act (ADA) became law in 1990. The ADA is a civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places that are open to the public. The purpose of the law is to make sure that people with disabilities have the same rights and opportunities as everyone else. The ADA gives civil rights protections to individuals with disabilities similar to those provided to individuals on the basis of race, color, sex, national origin, age, and religion. It guarantees equal opportunity for individuals with disabilities in public accommodations, employment, transportation, state and local government services, and telecommunications. The ADA is divided into five titles (or sections) that relate to different areas of public life.” — About the ADA (Americans with Disabilities Act)

2018-10-31T17:22:47+00:00By |Signs for Business|

About the Author:

Randy Clark is the Director of Communications at TKO Graphix, where he regularly blogs for TKO's Brandwire. Randy is passionate about social media, leadership development, and flower gardening. He is a beer geek and, on weekends, he fronts the rock band, Under The Radar. He is the proud father of one educator, one principal, has four amazing grandchildren, and a public speaker wife who puts up with him. His twitter handle is: @randyclarktko, Facebook: Randy Clarktko, Google+: Randy Clark on G+

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